Food + Future
This collaboration between IDEO, Target, and the MIT Media focused on utilizing emerging technology to help evolve our relationship with food. Over the course of two years, we built out a new company that prototyped everything from utilizing spectroscopy to create more transparency in our food systems, to using food computers to teach kids world history.
The brand identity was built around the core principles of bravery and transparency. Our aim was to provoke, find joy, and call to action.
