Food + Future
Creative Direction + Design
Food + Future was a deep collaboration between IDEO, Target, and the MIT Media Lab focused on utilizing emerging technology to help evolve our relationship with food. Over two years, we built a new venture that prototyped new businesses and services focused on creating more transparency and trust in our food systems.
The brand identity was built around the core principles of bravery and transparency. We aimed to provoke, find joy, and call to action.
